The beef you buy
has an origin story.
Discover it
with dPaP.
do Pasto ao Prato reveals the origin of beef sold across Brazil by connecting data on cattle production, meat processing and slaughter and retail, supporting decision-making for a cattle sector without deforestation.
learn how to use our data
An unprecedented database connecting deforestation to meatpacking plants and retail stores across Brazil, revealing what the label on beef products often leaves out.
10.000
app downloads
by conscious consumers who now have access to information about the social and environmental impacts of the beef they are buying.
+100
campaigns
with civil society, investigative news stories and initiatives with regulatory agencies.
+4.000
meatpacking plants across the country
whose products can be looked up together with their social and environmental indicators.
+450
municipalities with scanned products
across every Brazilian state and the Federal District.
Insights from our data
From academic research to news coverage: see how Do Pasto ao Prato data is being used to spark conversation, build evidence and change the sector.
We are an independent app and platform that brings together data, technology, and citizen participation to promote the transition to a more sustainable cattle sector.
Who uses our data:
Citizens
Consumers use our app to make more sustainable choices at the supermarket and help map where beef ends up in Brazil.
Civil society
Journalists, NGOs and researchers get traceable, independent data to widen the public debate and drive change in the sector.
Government
Our data supports the monitoring of the cattle supply chain and informs public policy on deforestation in Brazil.
Companies
Producers, meatpackers and retailers use our data to spot risks, track commitments and adopt more sustainable practices.
Independent
“An independent Brazilian app for consumers that aims to increase transparency in the cattle sector.”
Discover
our app
Get our free app and find out the social and environmental impact of the beef you are buying at the supermarket!
Citizen science: beyond making more conscious buying decisions, every product you scan at a supermarket makes you part of this change.
