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Cookie Policy

Last updated: August 2026

Introduction

Our website uses cookies and related technologies (for convenience, we call all of them “cookies”). Below we explain how and why we use cookies on the DO PASTO AO PRATO website, at www.dopastoaoprato.com.br.

What is a cookie?

Cookies are small text files that websites store in the browser of their visitors, to hold information specific to that visitor or to the device used to access the site. They allow, for example, your browsing preferences to be remembered on your next visit. Almost every website uses cookies in some form — they help deliver the modern browsing experience people have come to expect.

We classify cookies by the function they perform:

Necessary / essential cookies

They make sure parts of the website work properly. We place these cookies without asking for your consent, as they are indispensable to the basic functioning of the site.

Statistical / analytics cookies

Used to understand how visitors use the website, including most visited pages, browsing time, and traffic source, as well as how people interact with the page through heatmaps and session recordings. This information helps us improve the site's experience and content. We need your consent to install these cookies.

Marketing cookies

Marketing cookies allow ads to be tailored to your browsing profile, and help advertisers - us or third parties - assess campaign results. These cookies usually assign a unique identifier to each visitor, to avoid showing the same ad repeatedly, for example. Because they are tracking cookies, their use depends on your prior consent.

Social media buttons

Social media buttons, such as those for Facebook and Instagram, are used to make it easier to share pages from the website (like, share, follow). These buttons work through code provided by the social networks themselves, which may place cookies and collect information to personalise content or ads shown to you on those platforms.

We recommend reading the privacy policies of those social networks to understand how they handle your data.

Consent

When you visit our website for the first time, we show a notice explaining the use of cookies. By clicking “Accept”, you consent to the use of the cookies described in this policy.

Third parties

We may enter into agreements with other companies that place cookies on our website. We cannot guarantee that these third parties handle your personal data safely and reliably - for that reason, we recommend reading their privacy policies. Google, which runs Google Analytics and Firebase, should be considered an independent data controller for the purposes of the LGPD and the GDPR.

The cookies used on our website

_ga

Placed by Google Analytics. Used to calculate visitor and session data, and to track website use in analytics reports. It stores information anonymously, assigning a randomly generated number to identify unique visitors.

Duration: 2 years | Type: Statistical/Analytics | Shared with third parties: Google

_ga_[site identifier]

Placed by Google Analytics 4 to keep the session state.

Duration: up to 2 years | Type: Statistical/Analytics | Shared with third parties: Google

_gid

Placed by Google Analytics. Used to store, anonymously, information about how visitors use the website.

Duration: 24 hours | Type: Statistical/Analytics | Shared with third parties: Google

_clck

Placed by Microsoft Clarity. Stores a unique visitor identifier, used to recognize returning visitors and keep their preferences consistent across sessions. Duration: 1 year | Type: Statistical/Analytics | Shared with third parties: Microsoft

_clsk

Placed by Microsoft Clarity. Groups multiple page views into a single browsing session, allowing the user's full visit to be reconstructed — including, where applicable, heatmaps and session recordings. Duration: 1 day | Type: Statistical/Analytics | Shared with third parties: Microsoft

CLID

Placed by Microsoft Clarity. Used to identify the first time a visitor was registered by any website that uses Clarity. Duration: 1 year | Type: Statistical/Analytics | Shared with third parties: Microsoft

Changes to this Cookie Policy

This policy may be updated in the event of changes to the platform, to the analytics tools used or to applicable law. The current version will always be available on this page.

Contact us

Questions about this policy: dopastoaoprato@trase.earth.

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