Conscious choices
Find out the socio-environmental impacts of the beef you are buying
Until now, finding out where supermarket beef came from was no easy task. With the app, you get instant access to indicators for thousands of beef products:
Conscious choices
Find out the socio-environmental impacts of the beef you are buying
Unprecedented transparency
Access data on deforestation, slave labor and animal welfare in seconds.
Independence
Unbiased information so you can decide based on facts, not on advertising.
By scanning a product and telling us the point of sale, you help map the last link of Brazil’s cattle chain. That collaborative information feeds a database that presses the sector to take more responsibility. You do not just look up the trail of beef, you help reveal it.
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How it works
Use the app to read the seal on the beef packaging.
Using geolocation, select the supermarket where you are checking the product and help track the chain across Brazil.
Instantly see the socio-environmental indicators tied to the production and processing of the product you are thinking of buying.
do Pasto ao Prato is free, independent and made for those who believe transparency is the only path to a responsible cattle sector.
Download the app