We believe in a more responsible and transparent cattle sector, from pasture to plate.
We turn data into accessible, reliable information that supports decisions with real impact.
The Brazilian cattle sector is the leading cause of deforestation across the tropics and the source of half of the greenhouse gas emissions of the Brazilian economy.
do Pasto ao Prato promotes the transition to a more sustainable cattle sector by providing transparent, science-based information to guide the decisions of those who produce, invest in, regulate, commercialize, and consume beef in Brazil.
Our methodology connects meatpacking plants to retail stores, revealing what the label on beef products often leaves out.
Founded in 2021, this non-profit initiative was created by scientists in a partnership between UCLouvain, the Stockholm Environment Institute, Global Canopy and Trase, and it works to radically increase transparency in the cattle supply chain in Brazil.
Data transparency solutions to reduce deforestation
We build collaborative tools and publish scientific insights which make the impacts of the beef chain in Brazil visible and support the transition to a more sustainable cattle sector.
App
Free to download on Android and iOS, the do Pasto ao Prato app turns citizens into allies of transparency, demystifying the complex cattle supply chain. When scanning products in store, consumers discover the origin of beef sold in supermarkets across Brazil, supporting more informed purchase choices.
Academic publications
In partnership with universities and research centers, we turn public data and information collected through the app into studies that help make sense of the impacts of the cattle chain in Brazil.
Producing knowledge from verifiable information is essential to develop solutions and to strengthen policies and commitments in the sector.
Open data
We build tools and reports from our unprecedented database, which is used to support decisions by companies, researchers and public policy makers.
